Background & Experience

My career has been defined by wearing multiple hats inside complex, matrixed organizations. I have driven marketing and lead generation strategies, transformed how companies approach marketing and sales expansion, and built revenue systems from the ground up.

Beyond traditional CMO and CRO roles, I have supported firm-wide modernization initiatives, including scenarios where I stepped into operational leadership to drive commercial strategy, technology decisions, and organizational alignment. This breadth of experience means I understand how marketing, sales, operations, and firm strategy interconnect.

I have worked with partner groups and independent firms, managed complex stakeholder dynamics, and navigated the unique challenges of selling expertise and judgment in markets where trust and relationships are everything.

Key areas of expertise:

  • Rebuilding and scaling marketing teams
  • Building sales and CS functions from zero
  • Designing GTM strategy for standalone practices and diversified firms
  • Improving client retention and expansion
  • Leading CRM, AI, and data architecture decisions
  • Supporting commercial M&A planning
  • Revenue operations and forecasting discipline
  • Stakeholder alignment in complex organizations

Why Firms Choose Maerin

We understand professional and tech services

Their leaders carry the weight of culture, clients, and execution all at once.

Growth rarely stalls because of strategy. It stalls when priorities compete, accountability blurs, and leadership is stretched thin.

Clarity over complexity

Growth doesn’t have to be complicated. We focus on what moves the needle and cut through busy work.

Who We Work With

We partner with accounting, consulting, IT solutions, and other B2B professional service firms across stages of growth and transition.

Our clients range from emerging firms building structure to established organizations navigating change, integration, or succession.

  • Growth is uneven or leadership is stretched
  • Strategy and execution feel disconnected
  • Technology and data systems need to evolve
  • M&A, change, or succession requires steady leadership
  • Culture and performance both need alignment

  • Global firms need positioning or adaptation for U.S. markets

Let’s Work Together

If you’re a professional service firm looking to build a sustainable growth engine, let’s talk. When you reach out, you’ll speak directly with me – no gatekeepers, no sales team.