Where Fractional Leadership Fits

  • Key leaders step away or transition out
  • Growth exceeds internal capacity
  • Strategic initiatives stall without ownership
  • Partners are too deep in operational details

  • Firm needs short-term, senior expertise in operations, growth, or marketing

Role-Specific Expertise

A fractional CGO brings focus and structure to growth strategy, aligning marketing, business development, sales, and partner activity around revenue and market expansion.

Focus Areas:

  • Growth and market positioning strategy
  • Revenue forecasting and opportunity pipeline design
  • Expanding relationships across services and improving client retention
  • Marketing and sales integration
  • Growth metrics and accountability

Typical Engagements:

  • Growth system design and alignment
  • Market repositioning for expansion
  • Business development leadership and enablement

Outcome

Repeatable, measurable growth and unified direction across the revenue function.

A fractional CMO turns marketing into a growth engine by connecting brand, business development, and client experience into one cohesive market strategy.

Focus Areas:

  • Brand positioning and message clarity
  • Go-to-market strategy and execution oversight
  • Marketing technology and data integration
  • Coordination across marketing, sales, and client service
  • Team development and improved delivery processes

Typical Engagements:

  • Brand and positioning refresh
  • Marketing function restructuring
  • Leadership and team upskilling

Outcome

Marketing that drives measurable growth, strengthens firm credibility, and supports firmwide alignment.

When growth outpaces structure or operations become fragmented, a fractional COO restores alignment, accountability, and control.

Focus Areas:

  • Operating model and reporting structure design
  • Workflow, delivery, and resource optimization
  • Leadership team alignment and meeting rhythm
  • KPI dashboards and operational visibility
  • Change management and process accountability
  • Outsourcing strategies, vendor alignment, and margin improvement

Typical Engagements:

  • Interim operations leadership during succession or scale
  • Profitability improvement and cost structure review
  • Post-merger integration oversight
  • Firmwide accountability and meeting rhythm design

Outcome

Adaptable operations, scalable delivery, and profitability that grows with revenue.

Graphic illustrating Maerin's Framework. This image depecits a circle comprised of three segments, Lead, Align, Execute, and in the center, Expand.

How We Work

We scope engagements around your firm’s needs, whether part-time, interim, or retained. Each engagement is grounded in clear outcomes, strong leadership, and integration with your team.

What You Get

  • Embedded executive support in growth, marketing, or operations

  • Interim executive coverage during leadership transition

  • Oversight of systems, people, and execution priorities

  • Flexible scope based on firm size and strategic urgency

Let’s Talk

If leadership gaps, complexity, or growth pressure are slowing your firm down, we can help you lead through it.